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For First Time Ever, OSCAR Telecast To Feature Movie Ads, SUPER BOWL-Style!!’

I am – Hercules!!

Something certain to send Oscar ratings soaring!

Once concerned that sponsorship might appear to influence voting, organizers have always banned from the Oscar telecast commercials promoting movies – until now.

The Academy of Motion Picture Arts & Sciences board of governors will, starting in 2009, allow one 30- or 60-second ad per studio for a film opening the last week of April 2009 or later.

The ads must never have run elsewhere prior to the telecast.

Read all of The Hollywood Reporter’s story on the matter here.





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Reader Talkback

Reeks a bit of desperation
by KnightShift
Oct 8th, 2008
07:46:22 PM
Whether they truly mean anything...
by Thrillho77
Oct 8th, 2008
07:46:29 PM
That sounds hornylicious!
by Orionsangels
Oct 8th, 2008
07:47:11 PM
www.lookingforgrace.com
by endoftheworld
Oct 8th, 2008
07:49:02 PM
"Oscar" shouldn't be mentioned near the "Superbowl"
by TallBoy66
Oct 8th, 2008
07:53:54 PM
Considering TDK will probably get some major nods...
by Shermdawg
Oct 8th, 2008
07:59:55 PM
I'd take the Oscars over the 'Superbowl' any day
by O_Goncho
Oct 8th, 2008
08:05:16 PM
Super Bowl > Oscars
by Mr Spork
Oct 8th, 2008
08:15:11 PM
Bring It On!
by TheRealMoriarty
Oct 8th, 2008
08:20:01 PM
Yes Yes Yes Yes Yes - ultimate tentpole trailers!
by Jugdish
Oct 8th, 2008
08:21:55 PM
"Once concerned that sponsorship might appear to influence votin
by Amy Chasing
Oct 8th, 2008
08:23:35 PM
SPRINGSTEEN
by The InSneider
Oct 8th, 2008
08:29:18 PM
I agree with Mori, it may get us better trailers
by chrth
Oct 8th, 2008
08:32:21 PM
But chrth - every talkback is a Supernatural talkback
by Amy Chasing
Oct 8th, 2008
08:36:52 PM
Amy Chasing: Believe me, I'm prepared
by chrth
Oct 8th, 2008
08:37:56 PM
In that case could you also give these shows a "K.A."
by Amy Chasing
Oct 8th, 2008
08:44:38 PM
They better give TDK a best pic nod
by zooch
Oct 8th, 2008
08:55:32 PM
Amy Chasing: Tall order
by chrth
Oct 8th, 2008
09:05:42 PM
Ah well, it's nice to dream.
by Amy Chasing
Oct 8th, 2008
09:09:46 PM
This won't help ratings at all
by catlettuce4
Oct 8th, 2008
09:14:27 PM
I don't know what's funnier:
by Amy Chasing
Oct 8th, 2008
09:30:29 PM
"stop rewarding films that ... half ... doesn't give a shit abou
by chrth
Oct 8th, 2008
09:31:32 PM
About effin time!
by Truecoat
Oct 8th, 2008
09:34:09 PM
The Oscars keeping an audience captive for 4 hours...
by Amy Chasing
Oct 8th, 2008
09:42:26 PM
Oscars does keep the audience captive
by TallBoy66
Oct 8th, 2008
10:47:32 PM
Since this industry is one of the last great exports this
by GQtaste
Oct 8th, 2008
11:05:16 PM
why not? you can buy a best picture oscar anyway.
by BadMrWonka
Oct 8th, 2008
11:59:05 PM
Chrth
by Hercules
Oct 9th, 2008
12:26:14 AM
Hercules, I think Chrth would like a regular Supernatural TB
by Amy Chasing
Oct 9th, 2008
02:16:14 AM
Hopefully some obvious pieces of crap get advertised.
by BigDogg
Oct 9th, 2008
02:38:28 AM
At least when I bring up SUPERNATURAL...
by Shermdawg
Oct 9th, 2008
02:46:43 AM
Industry award shows
by The McPoyle Clan
Oct 9th, 2008
03:48:22 AM
I vow to to download 100 less movies this year...
by Cisco Dyke
Oct 9th, 2008
03:49:37 AM
It says something about the low viewing figures for the Oscars..
by newc0253
Oct 9th, 2008
04:11:02 AM
Great news - alas here in the Great White North
by Yeti
Oct 9th, 2008
06:40:05 AM
It was just a joke, people
by chrth
Oct 9th, 2008
08:42:42 AM
The oscars are still on?
by ArcadianDS
Oct 9th, 2008
09:32:20 AM
Judge Shermdawg - He's too busy... bein' deliciousss
by Amy Chasing
Oct 9th, 2008
09:43:53 AM
Betcha a kagillion dollars
by skimn
Oct 9th, 2008
03:57:31 PM
TDK will win Best Picture
by Tenenbaum
Oct 10th, 2008
11:47:12 AM
Why is it that a Star Wars or Star Trek movie never wins
by nyj_et
Oct 11th, 2008
07:21:37 PM

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